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Sitting in the Director's Chair for New Product Launches
The Good Fortune of Not Being in the Movie Business
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RBC CASH Index: U.S. Consumer Confidence Drops In The Face Of Rising Energy Prices And Slowing Housing Market
Increased Confidence In Job Security Only Bright Spot
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Ipsos Insight And AstraZeneca Awarded Best Of Research Excellence Series At PBIRG 2006 Annual General Meeting
The Case Study "Quantifying The Emotional Drivers of Physician Brand Choice" Selected To Receive Prestigious Award By Pharmaceutical Company And Supplier Agency Conference Delegates
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New US Business Elite Survey Shows Senior Business Executives Responsible For Over $1 Trillion Annual Expenditure
Style Conscious Businessmen With Passion For The High-Tech Possessions Also Give Work-Life Balance Top Priority
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Consumer Habits Are Hard to Break--Even Good Ones
Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis
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Consumer Habits are Hard to Break--Even Good Ones
Success Factors in Launching Highly Innovative Products