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Ipsos OTX Launches Script Evaluation Division To Assess Playability And Marketability Of Feature Films
New Division will Provide a Detailed Assessment of a Film's Potential Aimed at Informing Development Decisions
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Engaging CPG Consumers in the Digital Space
Consumers Obtain Information from Websites, but Express Themselves on Facebook
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Movie Downloading and Streaming Triples in 2009
According to findings from Ipsos OTX MediaCT's LMX MOTION study, streaming, downloading and kiosk rentals are joining pay-per-view as the fastest and cheapest ways to watch movies
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A Milestone Performance in Television Measurement
TV Dailies Marks 250 Weeks of Measuring Programming Success
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Loyalty Matters in America
US Citizens, Consumers and Workers Have Their Say on What Wins or Loses Their Loyalty
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Even with Sony's Big "Move" and Gamers Expecting Microsoft's "Natal," Nintendo's Wii Still Brings Game
Recent headlines about the coming eclipse of the Nintendo Wii may be premature - or at least a bit overplayed
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Bruce Friend Appointed President Ipsos OTX MediaCT
Veteran media researcher assumes responsibility for all U.S. MediaCT
business following Ipsos' acquisition of digitally driven research company,
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Summit Advises Seattle Marketers how to `Take Off' with the New Consumer
Ipsos Knowledge Summit Shares New Ideas and Thinking on a New Consumer
Mindset