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Optimism Now Resides with Emerging Market Youth
Washington, DC — Citi Foundation commissioned an Ipsos survey to examine the economic prospects and pursuits of young people in 45 cities from 32 countries around the world.
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Six in Ten Gen Xers Would Sign a Contract Guaranteeing They Live to See Their 100th Birthday
Of Those Who Would Sign, Half Would Only Do So If Guaranteed Good Mental Health – Ahead of Physical Health and Signing with Spouse
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Six in Ten Small Business Owners in the U.S. Are Optimistic When Thinking About Their Financial Expectations for 2017
Technology Predicted to Have the Most Positive Impact on Business in the Year Ahead
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Ipsos/NPR Data: Healthcare Knowledge and Perception
Washington, DC- The findings for the Ipsos poll on healthcare perceptions and knowledge for NPR were released today.
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Social Intelligence
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Perceptions Are Not Reality: What the World Gets Wrong
Ipsos' latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.
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Rock the Vote/USA Today Millennial Poll — September 2016
Washington, DC — The findings for the fourth USA Today/Rock the Vote/Ipsos poll were released today.