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Straight-Talking Market Research Veteran `Tells It Like It Is'

Mary Kaye O'Brien Joins Ipsos to Lead Seattle-Based MR Practice

PMRG Annual National Conference

Highlighting Digital Video Behavior

For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out

While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector

Innovation Lessons from Prior Recessions

Securing Rapid Results with AdPulse

Travelers' Cost Savings Techniques Challenge Industry

Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch
Brands and Save on Meals and Entertainment

Ipsos/McClatchy Political Tracker

Are The Affluent Still Giving Back?

Huge Majority of Upscale Americans Still Contributing and in Many Different Ways

What's Worrying the Affluent?

Despite Widespread Economic Concerns, Other Top Anxieties Differ by Age and Income