Search
-
Financial Services Team Gets "Bullish" With Newly Recruited Loyalty Expert
Financial Services Research Expert Jeff Repace Heads to Ipsos Loyalty
-
Global Study Finds Majorities of Online Consumers are Concerned about Identity Theft and Fraud
Identity theft is more pronounced in English speaking countries
-
IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers
Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases
-
Snyderman Deepens Client Perspective at Ipsos Health
Expert Health Research Specialist Moves to the Agency Side from Merck
-
Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?