PMRG Annual National Conference

Learn more about new methods for measuring brand optimization in the pharmaceutical industry by downloading our recent PMRG presentation. The joint presentation with Cephalon illustrates a case study using a research technique that identified key opportunities and leveraged points that are necessary to understand in order to maximize brand potential in a volatile marketplace. In a market where brand growth is slowing, the patient has become a key player. By increasing the depth of understanding of patients and their experiences within the healthcare system, pharmaceutical marketers have the opportunity to demonstrate the distinct value of their brand to consumers. Through targeted marketing, relationships can be built with patients, maximizing the lifetime value of consumers.

Related news

  • CIMM Summit 2025

    CIMM Summit 2025

    CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
  • [WEBINAR] The Super Bowl’s Best Ads of 2025
    Sports Webinar

    [WEBINAR] The Super Bowl’s Best Ads of 2025

    Join us for a live panel discussion the day after the game on Monday, February 10, where we'll unveil the winners of the Ipsos Creative Excellence Super Bowl Awards and our experts will delve into the strategies that made these ads truly effective.
  • [WEBINAR] What the Future: Creativity
    Brands Webinar

    [WEBINAR] What the Future: Creativity

    The answers are in What the Future: Creativity, where leaders from Meta and Snap, a trailblazing AI artist, a powerhouse agency creative, and leading academics consider the philosophical and practical implications of AI for everything from marketing and entertainment to education and economics.