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Brand Research to Bank On

An Ipsos ASI Brand*Graph 360 Case Study

Snyderman Deepens Client Perspective at Ipsos Health

Expert Health Research Specialist Moves to the Agency Side from Merck

Spinning Sponsorship Gold

Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?

Spinning Sponsorship Gold

Refreshing Research on Brand Performance

An Ipsos ASI Brand*Graph 360 Case Study

Concept Screening Among U.S. Hispanics: Overcoming Benchmarking Challenges

Two in Three Working Americans (65%) Are Happy With Their Job

Six In Ten (57%) Say The Economy Is The Most Important Issue Facing The Country Today

While Nine In Ten American Homeowners (91%) Agree That It's Important To Reduce Their Environmental Impact, Nearly All (98%) Agree That It's Important To Reduce Energy Use In Their Homes To Save Money

Ipsos To Sponsor University of Georgia Course For Market Research Professionals

Principles of Pharmaceutical Marketing Research Provides Fundamental Education To The Industry

AP/Ipsos Poll: Most Americans Back Holding Olympics In China Despite Rights, Pollution Concerns