Beyond the Recession

Understanding and Marketing to the New Consumer

Spurred on by a heightened social consciousness and empowered by social media, the New Consumer's newly shaped attitudes about self, community, the environment, and business are changing the dynamics of the marketplace and the relationship between buyers and sellers; especially given the current economic turmoil.

This paper suggests steps that you can take to engage your organization and to identify and prioritize responses to New Consumer trends, whether that means simply shifting your communication or creating wholesale regenerations of your market processes. These responses have to be specific and actionable, relating to your organization's unique capabilities, strategies, and positioning.

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