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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
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How Does Dating Work? Age Plays a Big Role in This Question
Younger and older Americans have radically different views of how dating “should” progress, and whether it is even supposed to be fun.
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Unlocking the Value of Trust
Ipsos and RBMC partner on a joint paper examining trust as a strategic communications tool at the Department of Veterans Affairs.
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The Most Engaging Ads of Super Bowl LIV
The secret sauce behind this year’s winning ads by Doritos, Google, and Michelob Ultra.
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Driving the Path to Successful Super Bowl Auto Advertising
We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.
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SOTU Makes Trump’s Re-election Strategy Clear
Themes from last night's State of the Union address provide insight into how President Trump will play to his base and potentially undercut the eventual Democratic nominee.
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[EVENT] The Future of Gender
The night will comprise a panel discussion on how brands and products are evolving to embrace changing gender norms and societal comprehension of and expectations for gender.
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The Beryl Institute-Ipsos PX Pulse finds U.S. Patients more positive about their own healthcare experiences than country’s system
PX Pulse is a quarterly tracking poll designed to elevate the understanding of current perspectives on the patient experience in U.S. healthcare
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.