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Behavioral Economics and Our Brain's Predisposition Towards the Negative

Traditional economic theory posits that people are rational and seek to maximize benefits when making choices.

Most (86%) Global TV Watchers Use "Live TV" but Other Modes Increasingly Popular: Computers (27%), Streaming from Internet to TV (16%), Recording Device (16%) and Mobile (11%)

Gaming with Millennials Fact Sheet

The Gaming with Millennials Fact Sheet features recent data on North American young adults aged 18-34 as it relates to technology usage, social networking, and gaming behaviors and attitudes.

Ipsos Selects Realeyes to Provide Facial Coding Emotional Response Metrics for Deeper Insights into Consumer Emotions

Ipsos and comScore Introduce Cross-Platform Media Planning Tool for Reaching Affluents

New Product Offering Provides Insights Into Affluents' Online Behavior to Help Marketers Reach their Most Valuable Audiences

Who's Cutting the Cord?

by Gavin Bridge & Irene Manahan

What Can Mobile Payment Marketers Learn from Coffee Machines?

by Jason Brown

New Research Collaboration Helps Marketers to Better Understand, Target and Reach America's Affluent

Ipsos and mTAB Collaborate for Deeper Insights and Greater Impact on America's Affluent

Global Happiness Report

Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments
`Very Happy' Cohort (20%) Down Two Points Since December 2012

Countdown to a "Social" New Year's Eve

Two in Three (67%) Likely to Express Greetings Over Social Networks Like Facebook or Twitter