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Shattering the Myths of Customer Loyalty

Central Location Testing: Still Golden In Its Golden Years

New American Food Trends and Eating Habits

Concerns about healthy eating and obesity are reshaping both American attitudes and consumption habits.

AP/Ipsos Poll: Most Americans Think Government Did A Good Job Targeting Sept. 11 Aid

Qualitative Research Specialist Joins Ipsos

Experienced Moderator Kate Danaj Adds Qualitative Consumer Research Expertise To Ipsos

Senior Executive Joins Growing Consumer Products Division At Leading Market Research Firm

Becki Meyer Brings Extensive Marketing And Brand Management Experience To Ipsos

Direct-to-Consumer Advertising Continues To Trigger Consumer Action

Vioxx Recall Had Minor Impact On The Effectiveness Of DTCA, According To Latest PharmTrends Research

Core Values and Common Traits in the Heterogeneous Hispanic American Market

Financial Services Take Segmentation to the Next Level

Consumer Spending For Flowers And Floral Products Tops $6 billion In 2004

Ipsos Study Shows Floriculture Industry Still Struggling To Grow Buyer Base