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SOTU Makes Trump’s Re-election Strategy Clear
Themes from last night's State of the Union address provide insight into how President Trump will play to his base and potentially undercut the eventual Democratic nominee.
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[EVENT] The Future of Gender
The night will comprise a panel discussion on how brands and products are evolving to embrace changing gender norms and societal comprehension of and expectations for gender.
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The Beryl Institute-Ipsos PX Pulse finds U.S. Patients more positive about their own healthcare experiences than country’s system
PX Pulse is a quarterly tracking poll designed to elevate the understanding of current perspectives on the patient experience in U.S. healthcare
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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Americans Brace Themselves for Public Unrest in 2020
Business owners and higher income Americans are the most likely to predict unrest in the year ahead.
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January 2020 Global Consumer Confidence: A Mixed Picture
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina, and Japan, but falls in Poland, Turkey, Sweden, Israel, and South Korea
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Drive Perceptions of Value Through In-Store Pricing Signage
Discover why insight into the contextual, nonconscious, and often hidden drivers of behavior are critical to making effective business decisions.
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.