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Most (86%) Global TV Watchers Use "Live TV" but Other Modes Increasingly Popular: Computers (27%), Streaming from Internet to TV (16%), Recording Device (16%) and Mobile (11%)

Helping Others Important in Driving Women's Sense of Self-Worth

Majority of Women View Self-worth as Most Important to Their Success

Ipsos Selects Realeyes to Provide Facial Coding Emotional Response Metrics for Deeper Insights into Consumer Emotions

The High Price of Customer Satisfaction

Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.

Ipsos Researchers Overjoyed with Client Wins at David Ogilvy Awards

ConAgra Foods’ Fruitful Campaign Wins Grand Award, as Revlon, Walgreens and Groupe Mйdia TFO Take Home Prizes

Collaborate With Consumers, Earlier and Faster

Innovate In The Real World

Accelerating Growth

GreenBook Insight Innovation blog posting March 2014 - The world is changing dramatically. Consumers are more connected than ever, and technology has enabled companies to create, and bring new products to market, with significantly fewer resources than ever before. So the question becomes, what steps do we as researchers have to take to help our clients not only maintain market share, but to drive growth?

Ipsos Global @dvisory: The Economic Pulse of the World (March 2014)

Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective

Hispanic Youth Living the Dream — With Their Parents?

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

Millennials: Catch Them While You Can

Grocery Business Magazine (Page 26) January/February 2014