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An Estimated 45 Million Americans Would Use Their Credit Or Debit Cards For Purchases Of Less Than $5

Survey Reveals Nearly 20 Million Americans Purchased Items Online For Less Than Two Dollars In The Past Year

Cultivating Desire: Investing in Market Insights to Reap Digital Content Profits

Product Testing: Handle with Care

A Case for the Realistic Concept in Testing

RBC CASH Index: Consumer Confidence Continues To Recover

Confirms The Economy's Underlying Strength And Raises Expectations For Holiday Season

AP/AOL Poll: Believe It Or Not, Most People Think Umps Do A Good Job

Shattering the Myths of Customer Loyalty

Central Location Testing: Still Golden In Its Golden Years

New American Food Trends and Eating Habits

Concerns about healthy eating and obesity are reshaping both American attitudes and consumption habits.

AP/Ipsos Poll: Most Americans Think Government Did A Good Job Targeting Sept. 11 Aid