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Compliance Through Direct-to-Consumer Advertising?

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Mail Order Becomes More Important To Prescription Purchasing

Rising Costs Of Prescription Drugs Forces Consumers To Seek Savings, Reveals Ipsos PharmTrends

Sufferers Across A Range of Medical Conditions Often Suffer From Allergies As Well

Choice Of Treatment Can Vary Widely, Ipsos-Insight Research Finds

Direct-to-Consumer Advertising

Making It Count

DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174

Empowered Patients a Growing Force

The drug marketer's "new reality"

Advertising Recall for Prescription Drugs Rises

However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends

DTC Advertising Comes of Age

Newer Ad Campaigns Most Effective, Ipsos PharmTrends Shows

Is Direct-to-Consumer Advertising for Drug Samples Effective?

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Ipsos North America Signs Letter Of Intent To Become WebSurveyResearch Member