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Ipsos and comScore Introduce Cross-Platform Media Planning Tool for Reaching Affluents
New Product Offering Provides Insights Into Affluents' Online Behavior to Help Marketers Reach their Most Valuable Audiences
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The Power of Gen C: Connecting with Your Best Customers
Read this white paper to discover tactics you can deploy in order to more effectively target consumers Gen C.
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Global Happiness Report
Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments
`Very Happy' Cohort (20%) Down Two Points Since December 2012 -
Ipsos Global @dvisory: The Economic Pulse of the World (January 2014)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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2014: Anticipation for a New Year
Three in Four (76%) Global Respondents Optimistic
2014 Will Be a Better Year than 2013 While Only
Half (53%) Expect Global Economy to Be Stronger
On the Personal Side, A Strong Majority (77%) Expect to
Make Personal Resolutions for 2014 While Half (53%)
Admit 2013 Was a Bad Year for Them and Their Families -
Countdown to a "Social" New Year's Eve
Two in Three (67%) Likely to Express Greetings Over Social Networks Like Facebook or Twitter
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Ipsos Global @dvisory: The Economic Pulse of the World (December 2013)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Keeping in Touch Over the Holidays
Seven in Ten Globally Have Used Mobile Devices to Text Greetings to Far-Away Loved Ones (73%) or to Take Photos at Gatherings (65%); Four in Ten (42%) Used Online Video to Communicate with Loved Ones
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Global Attitudes on Materialism, Finances and Family
Pressure Felt by Half (46%) to "Be Successful and Make Money" But Only One Third (34%) Measure Success by Things They Own
Majority (59%) Optimistic Toward Self and Family for 2014, But Only Three in Ten (32%) Optimistic Toward Their Country