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The Super Bowl Scores For Advertisers
Ipsos-ASI Confirms Super Bowl Delivers Millions Of Attentive Viewers For Advertisers
Most Popular And Most-Hyped Ads Not Always Best Remembered, Study Also Finds -
On the 10th Anniversary of NAFTA . . .
More Americans (48%) Believe They're NAFTA Winners, Compared to Canadians (38%), Mexicans (30%)
However, Canadians (44%) Most Likely To Want Closer Trade and Economic Ties with NAFTA Partners, While Americans (39%) Most Likely to Want Status Quo . . .
And Mexicans (33%) Most Likely to Want Less Trade, Economic Ties -
Ipsos-Reid CASH Index: Below 90 For Fifth Straight Month, In Sharp Contrast to Optimism of First Half of Year
CASH Index Fell Below 90 in June and Has Never Recovered;
Was Near or Above 100 Most of the First Five Months of 2002 -
Technologies With Clear Benefits Will Win This Holiday Season
Faced With A Glut Of Technology Offerings, Budget-Conscious Consumers Will Turn To Smaller-Ticket Products They Understand, Suggests Ipsos-Reid Survey
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Ipsos-Reid CASH Index: Remains Low, At 74.9, But Change Since QII Suggests Poor Consumer Attitudes May Not Translate Directly Into A Poor Holiday Shopping Season
But In The Longer-Range, Continued Low Scores On Job Prospects May Indicate Consumers Assume A Continued Slow Economy In Early 2003
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Most Internet Users Will Be Online Shoppers This Holiday Season
Books and Videos Top the Shopping List, Followed by Music, Clothes, and Hardware/Software
Computer Hardware and Software will be on the Holiday List for 1-in-3 Online Shoppers
Almost No One Wants to Make a Gift of Cheap, Pirated Copies of the Real Thing -
Ipsos-Reid CASH Index: At 73.8, Lowest Rating of 2002
Confidence in Local Economic Prospects Drives Worries; In October, Only 29% Say Their Local Economy Will Improve in Next Six Months, While 17% Expect Local Economy to Get Worse
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Ipsos-Reid CASH Index: At 79.2, Three Straight Months in the Doldrums
Lack of Confidence in Local Economic Prospects Drives Worries; Concern about Personal Finances Overtakes Lack of Confidence in Investments as Second Biggest Economic Worry