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Nation Brands Index 2023: First results show an increased desire to visit countries
The 2023 Anholt-Ipsos Nation Brands Index (NBI) will be released later this year, and the pending results show exciting shifts in perceptions since 2022.
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Here’s how many guys really think about the Roman Empire
Here’s what we know today from the Ipsos Consumer Tracker about: AI, the Roman Empire, Taylor Swift, streaming services and more.
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How safety and security are evolving in the digital age
The technological shifts that are redefining defense also have the potential to transform daily life. Dominic Perez, chief technology officer at Curtiss-Wright, discusses the innovations of tomorrow (and the threats to safety and security).
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Why considering the worst case needs to be part of your planning
In a more contested world, the only certainty is uncertainty. The National Intelligence Council’s Maria Langan-Riekhof discusses why broader definitions of what’s plausible require businesses and governments need to lean into uncertainty.
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Conflict
Defense is about managing risk in an uncertain world. This issue deals with topics about the future of conflict — geopolitics, cyberattacks, disinformation, climate change, polarization, staffing and training and supply chain continuity — that are on the minds of the situation room and the board room.
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Navigating the New AI Frontier
AI has created new risk for corporate leaders. Explore how to best diagnose AI-driven threats to the business and how to leverage AI for a proactive reputation and risk management.
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[WEBINAR] What the Future: Conflict (November edition)
Whether you’re a head of state or head of the C-suite, the future of war is your business. Technological shifts, fragile supply chains, changing relationships to institutions, disinformation, climate change, resource scarcity: The forces that will determine the future of conflict will also shape the future of commerce.
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Charlie Hinton Joins Ipsos MMA as Vice President, Analytic Consulting
Highly respected executive brings 25-years of experience in media planning, analytics and brand building to Ipsos MMA
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Here’s how we’re feeling about the upcoming holiday shopping season
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.