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Mapping Out Demand Spaces by Context
Ipsos’ unique demand space segmentation approach examines the intersection of people, needs, and context to help you understand growth opportunities through a multi-dimensional lens.
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Conversations with AI, Part III: How AI boosts human creativity in ideation workshops
By changing perspectives and rephrasing the issues, better answers can be found. Tips for overcoming the four hurdles of workshops.
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The Role of YouTube Connected TV in Offline Action & Behavior Change
YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.
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[WEBINAR] What the Future: Conflict
Join us for an exclusive look at the known unknowns (and unknown unknowns) that will shape the future of war, the ramifications they could have on businesses, brands, and beyond.
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Nation Brands Index 2023: Japan takes the lead for the first time in NBI history
Germany drops down to second after a six-year reign, while Canada remains in third place overall. The UK and US climb the ranks and place fourth and sixth, respectively.
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Introducing Ipsos RISE: first-of-its-kind, AI-powered insights platform for modern brand, risk and reputation management
Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.
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Nation Brands Index 2023: First results show an increased desire to visit countries
The 2023 Anholt-Ipsos Nation Brands Index (NBI) will be released later this year, and the pending results show exciting shifts in perceptions since 2022.
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Here’s how many guys really think about the Roman Empire
Here’s what we know today from the Ipsos Consumer Tracker about: AI, the Roman Empire, Taylor Swift, streaming services and more.
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How safety and security are evolving in the digital age
The technological shifts that are redefining defense also have the potential to transform daily life. Dominic Perez, chief technology officer at Curtiss-Wright, discusses the innovations of tomorrow (and the threats to safety and security).