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MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
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Four in ten admit to churning streaming services
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.
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Polarization is spilling over into tech, while wokeness stays the same
How polarized are attitudes on public policy — and what does America think it is to be "woke" in 2025? The latest Ipsos Consumer Tracker has some answers.
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How the public felt about tariffs leading up to Liberation Day
Five charts showing where Americans stand on tariffs and how consumers may react to Trump’s newest tariffs
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy
In the YOLO Economy, can brands REALLY deliver both joy AND financial peace? Turns out, that's what consumers want.
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Ipsos Data Drops: Americans say they're boycotting brands
Americans have been giving up a lot over the last few months. But who’s boycotting, and to what extent? Get the answers in this Ipsos Data Drop.
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Accessible Online Banking
Discover how brands can deepen customer relationships, drive referrals, and build positive public perception by addressing accessibility gaps in their digital experiences.
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Know the New America: Insights to Activate
Read more about how the 2024 election has reshaped the terrain for citizens and businesses around the world.