CIMM Summit 2025

Coalition for Innovative Media Measurement (CIMM) has a distinct mission in the industry: To cultivate and support improvements, best practices and innovations in measurement and currency development, metrics and data collaboration across the media and advertising industries. CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.

Ipsos will be participating in two sessions:

New Signals and New Metrics: Towards a Quality-Driven Media Marketplace? [September 16 | 2:45pm]

Not all impressions are created equal— and as video fragments across screens and contexts, advertisers are seeking new ways to evaluate inventory quality beyond basic reach metrics. This conversation explores emerging signals that help distinguish premium viewing experiences from background noise, from attention measurement to contextual factors that influence ad effectiveness. Are we moving toward a marketplace where inventory quality, not just audience targeting, drives media value?

• Pedr Howard | EVP and Head of Creative Excellence – Ipsos
• Benjamin Vandegrift | VAB
• Erez Levin | Emet Advisory
  Gabriel Dorosz | Mighty Blackbird
• Marissa McArdle | Double Verify

Fact Vs. Fiction: The Futurist POV on Media in 2030 [September 16 | 4:30pm]
Consumers are streaming across devices, skipping ads, and controlling their viewing experiences like never before—forcing advertisers to rethink attribution, quality metrics, and buying strategies. This interactive session explores how evolving consumer behaviors will reshape media by 2030, with audience members voting on bold predictions throughout. Will attention-based buying replace impressions when viewers have infinite choices? Can attribution work when people seamlessly hop between screens? You'll decide what's fact versus fiction as we look toward the future of media.

• Janelle James | SVP, US Head of Cultural Intelligence – Ipsos
• Malia Moran | Group Vice President - Spectrum Reach
• Joanna O’Connell | Chief Intelligence Officer - OMD

For more information, visit the CIMM Summit website.