[WEBINAR] TOAST 2025: The Sip Spectrum - The Multifaceted World of Modern Drinking

Revisit the first edition of TOAST — a Total Overview of Alcohol Sector Trends in North America.

From abstainers to indulgent, today’s drinkers traverse a dynamic spectrum of choices—each sip shaped by context, culture, and conscious intention. Explore The Sip Spectrum, a thought-provoking 45-minute webinar uncovering how tomorrow’s consumers will design their drinking rituals across an ever-evolving landscape.

This isn’t just about what’s in the glass. It’s about why it’s there. We’ll explore:

• Conscious Curation – From zero-proof to high-ABV, sustainable to indulgent, global to hyper-local —navigate how the expanding spectrum of options is empowering consumers to curate their drinking experiences.
• Identity Infusion– Uncover the rich tapestry of generational, cultural, and gender perspectives, transforming drinking into a reflection of identity and nuance.
• Occasion Fluidity– Learn how the boundaries between drinking occasions are blending, creating a spectrum of fluid, vibrant, and less formal imbibing moments that cater to evolving lifestyles.
• Access Evolution – Witness how the expanding spectrum of retail environments is influencing consumer choices, from traditional outlets to emerging digital platforms, reshaping the way we discover and purchase alcohol.

Whether you’re a brand strategist, marketer, or insights professional, The Sip Spectrum offers comprehensive view of the multifaceted world of modern drinking—where every drink tells a story and every choice speaks volumes.

Access Recording

Alcohol Consumption Tracker (ACT)

ACT tracks consumers' real time alcohol consumption over the course of a full month, across all categories, brands, and types of occasions. ACT is currently serving the United States (ACT US) and Canada (ACT Canada).

TOAST 2025 (Total Overview of Alcohol Trends)

In a world where every sip tells a story, the act of drinking has evolved far beyond mere consumption— It has become a multifaceted expression of self, society, and the spirit of the times. The modern beverage alcohol landscape is no longer defined by tradition alone; it is shaped by a complex spectrum of choices that reflect the intricate tapestry of human experience. From mindful sipping to hedonistic pursuits, from cultural fusion drinks to tech-enhanced experiences, the modern drinking landscape is as varied as it is fascinating. This spectrum is not static but dynamic. Today's drinkers traverse a fluid continuum influenced by personal values, health considerations, environmental and ethical concerns and evolving societal trends. And curating their drinking experiences with unprecedented nuance. Understanding this spectrum is crucial for industry professionals, as it goes beyond mere consumption data to reveal the underlying motivations and shifting paradigms of consumer behaviour- we uncover not just what's in the glass, but why it's there. In the 1st edition of the TOAST 2025 Trends Report, we harness the insights from our robust Alcohol Consumption Track (ACT) syndicated study to uncover trends on how Americans and Canadians will design their drinking rituals across an ever-evolving landscape.