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Americans still have a complicated relationship with AI
Two in three American (63%) expect to use AI tools more in the future, up 6 points from when we asked a year ago, according to the Ipsos Consumer Tracker
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Meijer, H-E-B earn top spots in Ipsos’ 2024 Grocery Ecommerce Experience Report
Sixth annual report ranks leading retailers in the grocery ecommerce space and the factors that drive their success
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Ipsos establishes Technology, Media, and Telecom practice to help global brands innovate and grow faster
Jamie Stenziano, veteran advisor to global tech and media brands, to serve as executive vice president and head of the TMT practice
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Support for some Trump executive orders is mixed
Findings of a new Ipsos poll on Americans' support for various proposed actions and executive orders signed by President Donald Trump in his first week of office
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How influencers could become brands’ most valuable media
Ryan Detert, CEO of the influencer marketplace platform Influential, breaks down the evolving landscape of influencer marketing, the shift from mass celebrity to niches, and what AI means for audiences and creators.
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How pro product reviews retain trust in the era of influencers
Evan Silverman of America's Test Kitchen explains why hands-on testing and professional reviews remain crucial for building consumer trust in an evolving consumer landscape. Photo: America’s Test Kitchen/Kevin White
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Americans are bracing for tariffs. Here’s what businesses need to know.
Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.
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Americans think 2025 will be a pretty flat year
Americans think 2025 will be a little less great for us personally, about the same for our family and the nation, and a little less great for our jobs, according to the Ipsos Consumer Tracker
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Americans are bracing for tariffs – here’s what they’re stocking up on
Some Americans are making big-ticket purchases like electronics, cars, and furniture in anticipation of tariffs during the Trump administration, according to the Ipsos Consumer Tracker
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business