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People with higher incomes have more expectation of generational wealth
We keep hearing that this will be the largest transfer of wealth in human history — but what do Americans say about inheritances? The latest wave of the Ipsos Consumer Tracker investigates.
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Fewer think AI is coming for white collar jobs
There is is a big jump in people thinking that white collar, blue collar, and their own job prospects will get better thanks to AI, according to the latest round of the Ipsos Consumer Tracker.
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New qualitative interviews explores the "why" behind 2024 election data
Listen to new qualitative interviews with likely voters to learn about how they are thinking about the 2024 election
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The presidential race in the swing states remains a toss-up
Findings of a new Ipsos poll conducted among 2,009 residents of seven swing states
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Harris holds slight lead over Trump nationally
Ipsos longitudinal polling finds the presidential race is largely unchanged
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Who has the winning presidential campaign?
Below are five charts on where the fundamentals and momentum of the race stand, whether the conventions or debates affected the race, and the effectiveness of Harris’ and Trump’s campaigns
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Significant divides persist on the threat undocumented immigrants pose to American democracy, way of life
New Syracuse University/Ipsos poll also finds that most Americans support deporting undocumented immigrants, but far fewer believe in placing limits at the city level
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Ipsos explains how brands and businesses can navigate a world of tensions with “Insights to Activate: Global Trends”
We know 75% of Americans believe the world today is changing too fast. We know that just a quarter of them are optimistic about the world over the next 12 months. And we know much more about what they value, where they spend, and who they trust, thanks to the tenth-annual Ipsos Global Trends report.