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From Discussion to Insight: Best Practices in Building Successful Online Communities

Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."

Bringing New Life to Qualitative Research with Real People in Real Life

Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.

Early Bird Gets the Worm: Only a Minority of Global Respondents (37%) Would Rather Wait for Something to Catch On Before Trying It

You Get What You Pay For: Nearly Half (45%) of Global Citizens Will Switch Brands For One Believed to be Higher Quality, Even if Price is Higher

Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader

Technology Expert Trish Dorsey Joins Ipsos' Loyalty Research and Consulting Team

Time is Money: Majority (84%) in 25 Countries Would Rather Search for a Good Deal than Pay More for a Quick Purchase

Four in Ten (42%) of Those in 24 Countries Say Social Media is Important to Them: Half (50%) of Those Under the Age of 35

At Home and On The Go With The Millennials

Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.

Transforming Traditional Customer Satisfaction Research into Modern Enterprise Feedback Management in Seven Critical Steps

For the past number of months, we've been talking a lot about Enterprise Feedback Management and recently, an article co-written by yours truly and Andrew McInnes from Allegiance Inc. was featured in Quirks magazine.

Hiding Behind a Virtual Pen: Four in Ten (43%) Globally Say Things in Text or Email They Would Not Say Voice-to-Voice or Person-to-Person