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Optimism Abound on Cusp of 2013

Eight in Ten Global Respondents Expect 2013 Will Be a Better Year Than 2012, Up Eight Points; Expectations of Next Year's Global Economy Also Jumps Eight Points to 49%

Ipsos InnoQuest Asks "What's Your Archetype IQ?"

New Archetypes Offer Deeper Insight into CPG Innovations

Is Your Brand Truly Consumer-Centric?

This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.

Healthcare Dynamics Model

Sales of a major brand for a leading Pharmaceutical company had stalled.

Ipsos Public Affairs Named CAHPS174 In-Center Hemodialysis (ICH) Preferred Vendor

Ipsos/Reuters Poll: Healthcare

Health Insurance Exchange Simulation -- Research The Impact On Your Business

View this recorded webinar to learn more about how the Health Insurance Exchange may impact business.

Health-Care Marketing in for Overhaul as Consumer Attitudes Shift

Ad Age Insights Report Suggests Messaging Should Address Cost Concerns, Caregivers

Ipsos Healthcare Launches New Suite of Molecular Diagnostics Products, Starting with Oncology MDx Monitor

Ipsos Applauds Clients on Tackles and Touchdowns at ARF 2012 David Ogilvy Awards

Vicks Scores Grand Prize with NFL Inspired Ad, Additional Clients Take Home Big Prizes at Annual Advertising Research Awards