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Tap into the Human Collective
Discover how Ipsos Communities enables brands to engage in an ongoing dialogue with consumers that puts people at the heart of innovation.
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Americans worried midterms could bring divided government, gridlock
New Axios/Ipsos poll finds the biggest concern with continued Democratic control is the handling of the economy; concerns about Republicans more mixed
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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The supply chain is loosening up, and consumers are noticing
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Novartis Insights Innovation Unlocks the Online Ecosystem
Every therapeutic category has its own unique online ecosystem, and the flow of information (and misinformation) can be mapped to drive online content, engagement, and channel strategies. Here’s an example.
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Majority (84%) of Americans Concerned About Potential of Recession by Year’s End
Fewer Americans confident in their financial situation compared to last quarter
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Ipsos Core Political : Presidential Approval Tracker (09/28/2022)
Americans’ approval of President Joe Biden’s performance in office is at 41% this week as 31% say the economy is this nation’s most important problem in this week’s Ipsos Core Political.
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How purpose and innovation will shape how we spend
In the future, brand success will depend on value and values. Innovation can drive both, says David Wagner, VF Corporation’s executive vice president of venture platforms.
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Why creators are key to making e-commerce human
Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.
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How augmented reality will make shopping more personal
Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.