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Three-Quarters (76%, +7 Pts. From 2011) of American Holiday Travelers Find Other Travelers' Reviews Trustworthy While Half (50%, +9 Pts.) Factor Reviews Into Their Own Plans
Among Likely Holiday Travelers Who Share Their Own Reviews Online, Social Networking Sites (23%) Are Most Popular
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American Holiday Travel Spending Rebounds as Travelers Anticipate Spending 14% More This Year
Faulty GPS and Backseat Drivers Top List of Car Travel Annoyances; Screaming Babies and Inconsiderate Passengers Most Annoying
Air-Travel Irritants -
Ipsos InnoQuest Establishes the New Innovation Performance Framework
Ipsos Outlines Nine Drivers of Success to Maximize Innovation Potential
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More than One in Ten Adults Plan to Spend More on Holiday Shopping this Year
However, Fewer Are Taking Advantage of Online Coupons and Deals than Last Year
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