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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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What role could food play in mental wellness?
Dr. Uma Naidoo founded and directs the first hospital-based nutritional psychiatry service in the United States. She spoke with What the Future about how food and nutrition are becoming more important to mental wellness.
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Wellness
Six macrotrends will shape the future of wellness. One key trend: an aging population that will impact the growing caregiving crisis and how we innovate products and services to meet their needs. We will discuss this and more in the Wellness issue of Ipsos’ award-winning foresight magazine, What the Future.
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Fewer college students believe that free speech is secure in America today
New Knight Foundation/Ipsos survey finds that when given a choice between campuses allowing all form of speech or limiting speech that could be considered offensive or biased, a majority of college students opt for allowing all types of speech
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38% report familiarity with the metaverse, but less than one in five Americans (16%) can correctly define the term
A majority of those aware feel excited or curious about the metaverse.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Ipsos Core Political : Presidential Approval Tracker (01/20/2022)
President Joe Biden is ending his first year as president with his lowest approval rating yet, and with nearly two-thirds of Americans believing the country is off on the wrong track.
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Connecting with Teens: Innovation, Inclusion and Insights
Listen in as our guests explore changing consumer behaviors, connecting with GenZ teens (and their parents), and unique ways to uncover and use insights.
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How Inflation is Changing Consumer Behavior
We share data exploring ways consumers are changing their buying decisions as inflation soars.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.