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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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Here's who won the 2024 Super Bowl advertising awards, and why!
Access our 2024 Super Bowl insights portal here.
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EFFIE USA Awards Gala
Honoring the most effective marketing ideas in the United States since 1968, this year’s EFFIE Awards competition contains some new and updated categories and category titles.
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Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
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Majority of Americans think both Biden and Trump are too old to serve second terms
Americans divided in aftermath of Hur Report and collapsed border deal
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Money Fights: One in three (34%) partnered Americans identify money as a source of conflict in their relationship
Despite the money fights, vast majority (84%) are on the same page with their partner, when it comes to finances
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Why are Americans still so pessimistic about the economy?
Below are five charts on the economy, how Americans feel, and what a lagging economy might mean come November
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One in five Americans plan to bet on the Super Bowl in 2024
Three in four Americans plan to watch the Super Bowl in 2024, and one in five plan to bet on it, according to the Ipsos Consumer Tracker
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What the Future: Manufacturing
Revisit our foresight webinar exploring how AI, sustainability and politics will reshape the future of manufacturing, and how marketers can prepare their strategies today.