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ARF Cognition Council: Values in Advertising
Do social values, such as appeals to altruism, social justice, and sustainability in an ad impact consumers’ perception of the brand? If so, how and through which cognitive pathways, and for which population segments?
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Ipsos Core Political : Presidential Approval Tracker (09/23/2021)
The economy and public health remain Americans' most important issues as President Biden's approval rating remains at 44%
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U.S. consumer confidence still stuck in place
Six in ten believe that businesses should be allowed to reopen even if the pandemic is still not fully contained
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Consumers are returning to primary and specialty healthcare providers
The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience.
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Most Americans do not have detailed natural disaster emergency plans
Recent Ipsos poll, conducted on behalf of Wells Fargo, shows less than half have started an emergency savings account
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As the safety net shrinks again, vulnerable Americans are changing the way they plan
Young Americans and Americans of color say they have little money left after paying bills, and find it hard to plan ahead
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Americans of color more likely to experience poor environmental conditions
Regardless of where they live, Americans of color are more likely to suffer from worse environmental conditions.
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What Worries the World: How has Covid-19 changed the outlook?
Local perspectives on our issues tracker during the pandemic.
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How can brands help solve the chicken/egg dilemma in women’s sports coverage?
This is a glaring miss for viewers and brands as fanbases are built on publicity.
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Chuck Klosterman’s GenPopQ: Are we better off?
Klosterman wanted to know if people thought the world was a better place in the past and in the future.