Cliff’s Take

Read this week’s analysis and observations on public opinion trends exploring topline trends to lay out the forces that are really shaping our society and our future.

The author(s)

  • Clifford Young President, US, Public Affairs
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Cliff's Take Of The Week

Read this week’s analysis and observations on public opinion trends from pollster and social scientist President of Ipsos Public Affairs, US, Cliff Young. Each week Cliff will look underneath topline trends to lay out the forces that are really shaping our society and our future.


Latest editions:

June 26: Cliff’s Take: It All Goes South for Trump

June 19: COVID-19 Takes Its Toll on Mental Health

June 12: Cliff’s Take: Mass Protest Against Inequality Changes Political Calculus

June 5: Cliff’s Take: Injustice Is Real, But Not All Americans Willing to See It

May 29: Cliff’s Take: Returning to Normal Won’t Be So Simple

May 22: Cliff’s Take: Social Distancing No Longer the Name of the Game

May 15: Cliff’s Take: Still Fearful, Americans Begin to Reemerge

May 8: Cliff’s Take: America’s Parallel Realities Become More Entrenched

May 1: Cliff’s Take: Jobs Supplant Health as Americans’ Top Concern

April 24: Cliff’s Take: To Ease Up or Not to Ease Up?

April 17: Cliff’s Take: America Settles in For the Long Haul

April 10: Cliff’s Take: Adjusted to Our New COVID-19 World

April 3: Cliff's Take: The Calm Before the Storm? America Pauses, While Social Distancing Continues 

March 27: Cliff's Take: Our Great American Adaptation

March 21: Cliff's Take: The Uncertainty of Our New Normal - A Data Dump

March 13: Cliff's Take: COVID-19 and the Cracks in Trump’s Armor

March 6: Cliff's Take: Will Americans See the Impact of the Coronavirus As a Random Act of God or Government Ineffectiveness?

February 28: Cliff's Take: Bernie Sanders and the Establishment’s Last Stand

February 21: Cliff's Take: How the Coronavirus Outbreak Could Change Our Future

February 14: Cliff's Take: Biden's Electability Lead Fizzles

January 28: Cliff's Take: Uncut Gems and Our Social Proximity to Addiction

January 17: Cliff's Take: Sanders and Biden Vie for the African American Vote

January 9: Cliff's Take: Electability and Swing State Fundamentals

December 20: Cliff's Take: Cognitive Surplus

December 12: Cliff's Take: The American Public Has Multiple Understandings of the Word "Impeachment"

November 26: Cliff's Take: Where the Rubber Meets the Road

November 14: Cliff's Take: Is Mayor Pete Trending?

November 6: Cliff's Take: Is Trump Distracted?

October 30: Cliff's Take: A Closer Look at Electability

October 22: Cliff's Take: Keep Your Eyes on Approval Numbers

October 15: A Crisis of Confidence in Our Electoral System

October 8: Country Music and Tribalism

October 1: Impeachment in the Global Context

September 24: The Forces that Produced Our Uncertain World Persist

September 16: Tattoos and Identity

September 9: No trees, just forest


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The author(s)

  • Clifford Young President, US, Public Affairs

Society