Search
-
Patrick Sheposh to lead Ipsos’ Automotive and Mobility practice in North America
Sheposh, an accomplished leader with far-reaching experience in the automotive sector, to steer Ipsos’ Automotive and Mobility practice in the U.S.
-
Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
-
Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
-
Ipsos poll reveals how people are using generative AI, and for what
New Ipsos report & webinar reflects on three big ways that brands can use generative AI technology to scale, while still keeping human intelligence at the heart of the process
-
What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.
-
Brand Biden vs Brand Trump
The power of empathy in a story of brand decline - revisit our insights to see how Americans perceive the presidential candidates as political brands.
-
What a new world of polycrisis means for risk
In an uncertain world, staying on the safe side is easier said than done. AXA XL’s Florian Richard explains how brands can use foresight to adapt to the risks of today (and anticipate the risks of tomorrow).
-
Why corporate principles matter in a post-truth era
Between polarization and misinformation, today’s brands face a complex reputational landscape. But actions still speak louder than words, says Ipsos’ Jason McGrath.
-
Michael Link appointed as President of Ipsos U.S. Public Affairs
Link, a distinguished researcher and leader, will lead Ipsos’ Public Affairs practice in the U.S.
-
The Power of the ESG x Brand Collaboration
Read more about how ESG activities can work in service of the brand to strengthen brand equity.