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Privacy is important to Americans. Here's the data they're worried about.
Two in three Americans, across party lines, believe the government collects too much data about them, according to new data from the Ipsos Consumer Tracker.
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Our food habits haven’t changed since 2023
Despite the discussion around processed foods in the Make America Healthy Again campaign, there’s been a slight dip in people saying they try to limit the amount of processed foods they eat, from 63% in 2023 down to 59% in 2025, according to the Ipsos Consumer Tracker.
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When it comes to buying products, price wins
Most Americans (57%) say that they don’t really care about brands, they just buy things they need, according to new data from the Ipsos Consumer Tracker.
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The anticipatory friction behind the vibe shift on Trump
Five charts on President Donald Trump’s approval rating, uncertainty, and the anticipatory friction behind it all
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Americans support VA research for better Veteran care and medical advancements
Survey reveals strong backing for Veterans’ healthcare research, yet many Americans remain unaware of VA’s scientific contributions
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How is Trump’s base feeling about Trump 2.0?
Below are five charts on the Americans standing in President Trump’s court
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CX Global Insights 2025: Unlocking the Future of Customer Experience
70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?
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We are getting less domestic and more tech focused
Americans say their smartphones are now more essential than their personal computer and as important as a car, according to the Ipsos Consumer Tracker
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Here’s what Americans think they’ll cut back on due to tariffs
What are people more willing to cut back on, if prices rose 10% due to tariffs? Discretionary items could face a bigger crunch, with one in three people saying they would have to cut back, according to the Ipsos Consumer Tracker.
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Here's how synthetic data can accelerate product development
Revisit our on demand webinar exploring how cutting-edge technology is transforming product testing, delivering faster results, cost savings, and deeper consumer insights.