Search
-
Why tomorrow’s family could be a radical shift from the past
Life stage shifts, demographic disruptions and changing views on family itself will shape tomorrow’s economy and society. What the Future Editor Matt Carmichael digs into the brand implications.
-
New views on family are changing how Americans shop and celebrate
Shifts in household composition and family structure are reshaping how Americans spend and celebrate the holidays. Ipsos’ Karin O’Neill explains how brands can keep up.
-
Retail, food, and beverage: Essential data and insights
From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.
-
Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
-
[WEBINAR] What the Future: Indulgence
Join us to learn actionable insights for brand managers, marketers, and innovation teams from Ipsos experts, backed by exclusive data from our Future of Indulgence consumer survey.
-
The future indulgence economy: Where luxury meets vice
As the luxury and vice markets collide, Americans are redefining indulgence from seven-figure weddings to prediction markets to sex. Exclusive data and analysis show which brands will win.
-
Beyond luxury: The new rules of indulgence for leaders
How wealth, wellness and morality shifts blur the lines between luxury and vice for American consumers and brands.
-
Shifts: How everyday indulgence will reshape our living standards
Ipsos Strategy3’s Djamila Oumarou considers how the relationship between innovation and indulgence could evolve for tomorrow’s shoppers.
-
Why tomorrow’s luxury winners will prioritize human experiences
Luxury is facing an identity crisis as Gen Z upends traditional expectations and definitions. Luxury expert David Klingbeil discusses how craft and storytelling can recapture tomorrow’s shoppers.
-
Why Gen Z’s indulgence attitudes won’t stay the same
Ipsos’ Jesse Peretz explains why brands can’t afford to make assumptions about high earning Gen Zers and how they spend.