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How humor can connect your ads with a Gen Z audience
Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.
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Virtual music is testing the limits of human connection
Metaverse artist Sami Tauber, aka VNCCII, says it will be some time before artificial intelligence breaks its own repetitive patterns and behaviors and creates music we’ll want to listen to. Here’s why she says we should accept it when it does.
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Why sponsors are nurturing emerging talent — and big names
Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.
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Why humans still have a place in music discovery
In the age of algorithms, humans are still relevant as a source of music discovery. KEXP DJ John Richards explains why human-spun programming is key to his station’s ongoing success.
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What happens when artists give fans creative license
Glass Animals lead singer Dave Bayley realized that creativity and creating were keeping him sane during the pandemic. He explains why that led him to open-source sound clips, album artwork and more, and let fans freely create and share their work.
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Latino Americans worried about gun violence and crime, optimistic about America
New Ipsos poll for Axios & Telemundo finds Latino Americans want the administration to prioritize fighting inflation
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Digital + Physical: Omnichannel Customer Expectations
Revisit our on demand webinar exploring CX measurement strategies designed to optimize a true omnichannel customer understanding.
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Americans are unhappy with the country's mental health care system
When compared to our inaugural NAMI/Ipsos poll in fall 2021, public opinion around mental health care in the U.S. is unchanged. This is the case when looking at attitudes around
mental health, familiarity with the system and the 988 number, and policies they would support -
Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.