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Regardless of partisanship, most say Trump should have to follow the same rules as any other president
Support for mass deportations is high but tenuous, new Syracuse University/Ipsos poll finds
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Accelerating with Gen AI: 3 client stories to inspire you
Revisit our on demand webinar to hear inspirational stories of clients leveraging our best-in-class generative AI research solutions.
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London takes first place in 2025 World's Best Cities report
The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.
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Swing state electorate more Republican than Democratic
Post-election Ipsos swing state polling finds that inflation remains a top worry
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Few Americans support pardoning January 6th protestors, restricting women from combat
New Scripps News/Ipsos poll also finds that post-election, half of Americans believe their financial situation will be better a year from now
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Julia Glidden Appointed as Group President of Ipsos Public Affairs U.S.
Michael Link transitions to new role as Chief Research & Operations Officer, Clifford Young continues as President, Polling & Societal Trends
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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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How navigating transportation shifts will steer tomorrow’s economy
How Americans get from point A to point B matters for the entire economy. What the Future editor Matt Carmichael looks at the forces that will shape transportation tomorrow, from the economics of automotive manufacturing to car culture.
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What supply chain logistics can learn from the sharing economy
From AI-powered route optimization to sharing-economy inspired networks, the future of logistics is digital. Penske Logistics’ Andy Moses explains how data and emerging technologies will help businesses stay competitive in an increasingly complex supply chain landscape.
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How research helps brands reinforce value to cost-conscious customers
Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.