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ARF: Cross-Cultural Insights Strategies for 2025
Join Ipsos’ Janelle James who will moderate the next ARF Cultural Effectiveness Council to explore how consumer expectations are evolving, what’s working in today’s environment, and how marketing strategies can adapt.
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Vibe Check: Consumers are freaking out about the government
How uncertain are Americans? Very, according to the Ipsos Vibe Check.
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Polarization is spilling over into tech, while wokeness stays the same
How polarized are attitudes on public policy — and what does America think it is to be "woke" in 2025? The latest Ipsos Consumer Tracker has some answers.
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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
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How the public felt about tariffs leading up to Liberation Day
Five charts showing where Americans stand on tariffs and how consumers may react to Trump’s newest tariffs
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AXA Mind Health Report: Mental health continues to deteriorate around the world
A quarter of the global population is potentially affected by severe symptoms of depression, anxiety or stress (compared to 23% in 2023).
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Americans unhappy with the direction of the cost of living
One third of Americans agree that higher tariffs on imported goods are a good idea even if prices increases, while a majority disagree.
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Most Americans, across party lines, oppose Medicaid funding cuts
New NAMI/Ipsos poll finds that a strong majority favor protecting federal Medicaid funding to help people access mental health care
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ARF SHOPPER 2025
Join Ipsos at this special Advertising Research Foundation session designed to focus on the changing retail market, consumer behavior, retail media networks, AI, and the latest trends for the shopper landscape.