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Ipsos Acquires The US Based Company Marketing Metrics

And Strengthens Its Customer Relationship Management Capabilities

The Hype is Back!

Online Music and the Rise of the Empowered Music Consumer

Focus On Intent

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DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174

Henri Wallard Joins Ipsos

U.S. Businesses at Risk for Major Cyber Attack, IT Pros Say

IT Pros Perceive Gap Between Threat of a Major Cyber Attack and U.S. Businesses' Ability to Defend Against It

Government at Risk for Major Cyber Attack, IT Pros Say

IT Pros Perceive Gap Between Threat of a Major Cyber Attack and Government's Ability to Defend Against It

White House Drug Policy Advertisements Score a Touchdown at Grabbing Attention

The Broad Public is Evenly Divided on Whether These Ads are an Appropriate Use of Taxpayer Money

Corporate Image 2001: It's All About Customer Service

American Business Continues to Enjoy a High
Tide of Good Feelings

Microsoft Ruling: America's Thoughts This Weekend

U.S. and 19 states v. Microsoft: In the Court of Public Opinion