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World Refugee Day 2022: New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on
Majorities in the U.S. and globally support allowing more refugees fleeing war, violent conflict, natural disaster, or the effects of climate change into their country
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U.S. consumer sentiment falls to lowest point in 18 months
Purchasing confidence tumbles as Americans expect inflation to continue rising
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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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Ipsos Core Political : Presidential Approval Tracker (06/15/2022)
This week’s Ipsos Core Political has President Biden with a 39% approval rating, a 13-point decrease from this time last year when he stood at 52%.
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.
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Proper context
This week we are taking a step back and looking at the rest of the world, how anti-establishment opinion has held up during the pandemic, the main issues globally, and three case studies examining how these dynamics are playing out in elections.
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What’s trending in online fashion conversations
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
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Exploring the CBD Drinks Market
Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
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Ipsos Core Political : Presidential Approval Tracker (06/08/2022)
Few Americans are optimistic about the direction the country is headed in, and only 41% approve of President Biden’s performance in office.
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Two in three Americans favor stricter gun laws
New USA Today/Ipsos poll shows views on gun laws haven’t changed significantly over time, and partisan divisions remain