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Poorer health, loss of livelihood, and climate-related disasters top list of perceived personal threats in 2021
Optimism prevails about access to digital tools and technology.
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Content & Creative in the Age of Streaming
Revisit our recorded webinar for insights and solutions to optimize your audience development and content strategy.
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Steep decline in consumer confidence on eve of Biden’s inauguration
Nearly half of Americans expect new stimulus to have a major impact on their finances
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Strong majority feel positively toward Biden’s inauguration speech
Ipsos snap poll finds bipartisan agreement in Biden’s speech and the challenges that lie ahead
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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Global consumer optimism rallies to its highest in nine months
Ten countries show significant month-to-month gains in consumer sentiment.
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Americans are optimistic that the COVID-19 vaccine will be effective in combatting the pandemic
New Welltok/Ipsos Poll finds that despite widespread concerns over potential side effects, seven in ten say they plan to get vaccinated for COVID-19 once it is available
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Misinformation around U.S. Capitol unrest, election spreading among Americans
Latest Ipsos poll shows Capitol rioters viewed as “criminals,” “right-wing terrorists,” but views divided sharply along partisan lines
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Is Party ID the only ID?
We’re reaching a point where we start to wonder if it’s possible for Americans to see beyond party affiliation and its tribal cues on any topic.
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Majority support social media platforms suspending or deleting President Trump’s accounts
Half believe tech companies have too much influence over elected officials