Seven in ten Americans say they have been spending more time online this year than ever before

Less than half, however, feel confident about the security of their online accounts

The author(s)

  • Chris Jackson Senior Vice President, US, Public Affairs
  • Kate Silverstein Media Relations Specialist
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Washington, DC, February 8, 2021 – A new Google/Ipsos poll finds that 70% of Americans agree that they have been spending more time online this year than ever before. A majority also admit that they are more concerned now about their online safety, being hacked, and their privacy online than ever. When it comes to the security of their online accounts, less than half report being confident in these – and three quarters admit that they reuse a password for different online accounts at least occasionally.

Detailed Findings

Seven in ten Americans say that they have been spending more time online this year than ever before. Another 66% also report that they are communicating / connecting more online (i.e. via video calling, email) this year than ever before.

  • Most adults surveyed say that they have used a video conferencing / online meeting service (i.e. Zoom, Google Meet / Hangouts, Microsoft Teams) for work (60%) – and an even greater proportion have done so to connect with family or friends (67%).
  • Among those who have used video conferencing/online meeting services in the past year, 84% say that they are using these technologies more for work compared to last year, and 87% say the same thing of using these technologies to connect with loved ones.
  • Most Americans have bought something online in the past year (92%) – with 65% among this segment saying they did this more in 2020 compared to the previous year.

Majority of Americans say that they are communicating / connecting more online this year than ever before

A majority (56%) report being more concerned about their online safety now than ever before. Similarly, more than half report heightened concerns when it comes to their online privacy (59%) and getting hacked (53%). On the other hand, fewer (46%) agree that they are confident about the security of their online accounts.

  • 89% say that they need to reset their passwords at least occasionally, if not more often.
  • Three quarters (73%) also admit that they reuse a password for different online accounts at least occasionally – including more than one in three who say they do this always/frequently (37%).

Many Americans express concern over online safety

About the Study

These are some of the findings of an Ipsos poll conducted between December 18-22, 2020, on behalf of Google. For this survey, a sample of 3,156 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. The sample includes 568 Texans, 573 New Yorkers, 518 Washingtonians, 542 Illinoisans, and 177 Washington, D.C. residents.

The sample for this study was randomly drawn from Ipsos’ online panel (see link for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2018 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Posthoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.  

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.0 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=3,156, DEFF=1.5, adjusted Confidence Interval=+/-3.5 percentage points).

 

For more information on this news release, please contact:

Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
[email protected]

Kate Silverstein
Media Relations Specialist, US
Public Affairs
+1 718 755-8829
[email protected]   


About Ipsos

Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com

 

 

The author(s)

  • Chris Jackson Senior Vice President, US, Public Affairs
  • Kate Silverstein Media Relations Specialist

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