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How AI and human insights can help designers think out of the box
People are still at the heart of product design. But new AI tools can generate ideas and extend the impact of human creativity, says Ipsos’ Alyson Heffernan.
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How AI will help tomorrow’s creators push artistic boundaries
When used with intention, AI can facilitate entirely new modes of creative expression. But that means developers should be listening to what artists want from these tools, says artist and RISD professor Daniel Lefcourt.
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Why AI shouldn’t be used as a shortcut for craftsmanship
Literature is at a crossroads — but it will remain a human endeavor, says Cheryl Lu-Lien Tan, the George R.R. Martin chair in storytelling at Northwestern University.
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How ‘generative reality’ will become a new art medium
From MOMA to the Sphere, Refik Anadol’s AI-powered art installations have engaged and inspired millions. Here’s how he sees the future of creativity.
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Why ideas matter more than how art is created
Stephanie Dinkins, an artist and professor at Stony Brook University, thinks AI is here to stay and that creators shouldn’t ignore the opportunities that AI presents.
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What creators and marketers should know about mixed attitudes on AI art
Many brands are eager to publicly promote their use of AI — but certain consumer attitudes suggest a path for what benefits brands should focus on when it comes to TV, film and music, says Ipsos’ Jamie Stenziano.
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How platforms can boost social authenticity and engagement
Of all the metrics monitored by social media platforms, Snap’s Alex Dao thinks one is underconsidered: happiness. By blending AR and user creativity, platforms can produce new opportunities for it.
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How AI evaluations will support smarter marketing spending
Human evaluation is the gold standard for creative testing, but comes with logistical challenges. AI-powered tools could help brands close that gap, says Ipsos’ Lisa Zielinski.
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Why advertising will still need human creative directors
As partner and executive creative director at the influential ad agency Mischief, Bianca Guimaraes keeps a close eye on the future. She thinks AI has its uses — but it could also put a premium on human ingenuity.
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Why understanding and empathy inspire better ads
Marketers need to make ads that people can relate to — but they also need to get their attention in the first place. Ipsos’ Rachel Rodgers explains how empathetic advertising can strike that balance.