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Ipsos Core Political : Presidential Approval Tracker (09/23/2021)
The economy and public health remain Americans' most important issues as President Biden's approval rating remains at 44%
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U.S. consumer confidence still stuck in place
Six in ten believe that businesses should be allowed to reopen even if the pandemic is still not fully contained
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[Media Summit] Reaching and Researching the Changing Viewer
Will the cord-cutting unbundlers re-bundle? How can brands work in the new creator-driven ecosystem and measure success? Has brand creative evolved enough to take advantage of digital formats? And how will the metaverse reshape the way we are entertained?
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Most Americans do not have detailed natural disaster emergency plans
Recent Ipsos poll, conducted on behalf of Wells Fargo, shows less than half have started an emergency savings account
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One in ten Americans interested in resurrecting dinosaurs
Men are more interested than women in bringing back different animal species
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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How can brands help solve the chicken/egg dilemma in women’s sports coverage?
This is a glaring miss for viewers and brands as fanbases are built on publicity.
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But what if we’re wrong? The GenPop Q&A with Chuck Klosterman
In his latest work, best-selling author, journalist, and all-around interesting guy Chuck Klosterman asks a compelling question: “But What if We’re Wrong.” If we fast-forward 100 years or 500 years and look back at our present from the perspective of…
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Chuck Klosterman’s GenPopQ: Are we better off?
Klosterman wanted to know if people thought the world was a better place in the past and in the future.
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How Streaming, Betting, Esports and NFTs are Changing How We'll Consume Sports in the Future
Ipsos research reveals generation, technology and cultural shifts are shaping how Americans engage with sports and what that means for brands