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Nearly Half of Adults Are More Inclined to Buy Eco-Friendly Products, and Four in Ten Would Pay More for Them
Still, a Majority Say that They Buy Whichever Products Suit their Needs at the Time, Green or Not
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Ipsos Celebrates Quality Research and Rising Stars
Ipsos Researchers Nab `Great Mind' Awards at Annual ARF Conference
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Ipsos Applauds Clients on Tackles and Touchdowns at ARF 2012 David Ogilvy Awards
Vicks Scores Grand Prize with NFL Inspired Ad, Additional Clients Take Home Big Prizes at Annual Advertising Research Awards
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Nine in Ten Prefer to Buy Furniture that Is Made in the USA
American-Made Furniture Seen as High Quality
Quality Is One of the Most Important Factors in Purchase Decision
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