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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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How will digital collectibles factor into Affluent sports collections?
Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment.
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[WEBINAR] Global Business Influencers | US 2021
On October 6, join the webinar on the days and times listed as Reece Carpenter, Audience Measurement Associate Director at Ipsos explores the latest data from the survey, at a global and regional level: US.
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[WEBINAR] Women in Tech: Innovation, Inclusion, and Insights
Join Ipsos’ Janelle James for a virtual moderated roundtable discussion with some of the most talented female leaders in media, marketing, and technology today.
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Ipsos Core Political : Presidential Approval Tracker (09/16/2021)
President Biden's approval rating hits another low as more Americans disapprove of his handling of COVID-19 and other issues
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U.S. consumer confidence reaches fourth week of stability
Outlook remains weaker now than it was before the pandemic
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One in five Americans enjoy drinking Pumpkin Spice Lattes
Midwesterners are most excited to decorate their houses for Halloween
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2021 Holiday Shopping Expectations
Despite the continued uncertainty, our data reveals why retailers have reason to believe the 2021 holiday shopping season will be better than ever.
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Most Americans’ personal drinking habits remain unchanged in recent months
New Ipsos poll, conducted on behalf of Cutback Coach, shows half plan to make an effort to drink less or in a healthier way in the coming months
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Ipsos acquires Infotools and further upscales digital capabilities to fuel growth
Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.