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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.
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Citizen Cannes: How three key factors shape creative, brand and global success
Join us in Cannes on 21st June
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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How Marketers are Really Using Generative AI
How are marketers really using generative AI? Join Ipsos’ B2B sector expert, Anne Hunter, for a dynamic discussion being hosted by the Serial Marketers community.
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Behavioral Science Insights for Healthcare Marketers
Revisit our on demand webinar featuring tips for how healthcare marketers and brands can best leverage insights from behavioral science research.
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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
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Pedr Howard appointed as Executive Vice President, U.S. Creative Excellence
An expert in qualitative and quantitative research with an exemplary track record in creative advisory and insights, Howard has forged strong partnerships with top clients and industry organizations across his 16 years at Ipsos.
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Sports (and sports fandom) in America
Featuring guest speakers from NBC Sports, revisit our webinar to hear research insights into how the public approaches such a significant part of life, and tips for policymakers, advertisers, and brands.
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How brands can show a sustainability commitment in 2023
Implementing sustainable practices is no easy feat and often takes years. But brands must understand consumer priorities and show a commitment, no matter how formidable the challenge.
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity