Sports (and sports fandom) in America

Playing and watching sports is a treasured American pastime. In fact, sports make up an enormous part of the American psyche. Watching and playing sports bonds us with family and friends and helps our health and bodies. Outside of just being important for communities and our health, the sports industry is both a lucrative business and cultural flashpoint.

Revisit our recorded webinar for research insights into how the public approaches such a significant part of life with Mallory Newall, Vice President of Ipsos’ public polling team, Jamie Stenziano, Senior Vice President at Ipsos, and our guests from NBC Sports, Todd Hinckley, the Senior Director of Sports Insights and Research, and Russell Sargeant, VP Sports Sponsorship and Strategy. During this session, they discuss new Ipsos research exploring how Americans interact with sports, including:

• How people watch and consume sports, 
• Who sports fans are and,
• What the public thinks about sports betting today.

Why listen in? Policymakers invested in getting more Americans active and executives interested in advertising, communicating, or building business in any sector touching the world of sports need to understand that while these are fun and games, many critical differences exist in the public that may be the difference between success and failure.

For more on this topic, check out our detailed report here.