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Most Americans not worrying about COVID going into 2022 Holidays
Axios-Ipsos Coronavirus special edition finds half of Americans say they are back to pre-COVID routines
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Will 2023 be a soft landing?
Experts are forecasting slower growth and cooling inflation. Below we unpack what the numbers say and how people are making sense of this complicated economic landscape.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Inflation: Seven in ten expect prices to continue to rise in 2023
A new 36-country survey for the World Economic Forum finds a growing number of people think unemployment will rise next year
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What worries the world - November 2022
Inflation remains the top global concern for the eighth month in a row with 42% choosing it as a worry.
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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Voices of Ukraine: Documenting Life During Wartime
This fourth installment of Ipsos’ photo-essay series showcases a fractured healthcare system operating on the front lines. Through this series, we take a deeper look at the daily challenges doctors, nurses, medical workers, and volunteers face in providing care to civilians injured in battleground cities.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.