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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions
Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Fewer Americans believe that free speech is secure
Norms around what forms of speech are acceptable are rapidly changing.
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Attitudes of the Affluent Towards Wealth and the Ultra-Rich
Read on to discover how and why the issue of fairness is key to Affluent attitudes.
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The Experience of Race for Affluent African Americans
How do the attitudes towards race differ for the affluent subgroup as opposed to the non-affluent? Read on for surprising insights.
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Negative investment outlook coincides with drop in U.S. consumer confidence
Six in ten say they are now less comfortable making household purchases than they were six months ago
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Ipsos Core Political : Presidential Approval Tracker (01/27/2022)
About two in five Americans report they approve of how Joe Biden is handling the presidency.
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Wellness
Six macrotrends will shape the future of wellness. One key trend: an aging population that will impact the growing caregiving crisis and how we innovate products and services to meet their needs. We will discuss this and more in the Wellness issue of Ipsos’ award-winning foresight magazine, What the Future.
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Can the healthcare system support wellness — for us all?
The healthcare system is working to make wellness more equitable. Ipsos interviews U. Michael Currie, chief health equity officer at UnitedHealth Group, on ways healthcare organizations and providers can improve equity to better support individual wellness.
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Will our food become more like medicine?
Food and precision nutrition can be powerful tools for promoting wellness and preventing illness, according to Naveen Jain, founder and CEO of Viome Life Sciences. He spoke with What the Future on why he agrees with Hippocrates that food is medicine.