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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.
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Cliff’s Take: The Great Unmasking
America is shaking off COVID restrictions, but we’re not entirely out of the woods yet.
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U.S. consumer confidence holds steady
All indices remain level as expectations stand close to historical record
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[WEBINAR] Making Data Collection a Two-Way Street
Customers know that their data is valuable. They are aware that it is being collected and unless there is a clear reason, assume that it is being used for marketing purposes.
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Half of Republicans believe the Republican party should be modeled after former President Donald Trump
Donald Trump may not be President anymore, but the Republican party continues to look to him for direction
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Financial Optimism Improving among Millennials and Gen Z in America
Young Americans Increasingly Likely to say they’re Taking Steps to Improve their Financial Position
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America the Uncertain: May Briefing Highlights
Key highlights from May's America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
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Americans plan to keep their new pandemic entertainment habits and streaming subscriptions
Ipsos finds the future of media is pervasive and we’re not going back
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Three in four Americans feel that people should worry about the national debt
Committee for a Responsible Federal Budget/Ipsos poll reveals that Americans mostly want federal budget allocated evenly across generations
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Ipsos Core Political Survey: Presidential Approval Tracker (05/13/2021)
Americans are divided along party lines on the direction the country is headed in and what President Biden's priorities should be