Search
-
The Apple Pie Effect: Is there a link between U.S. Soft Power and the Corporate Reputation of American Companies?
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this relationship varies from one country to another, understanding the linkage between corporate image and the image of the U.S. will aid companies operating globally to assess the probable effectiveness of different communications strategies. Find out more by downloading our latest Point of View.
-
Less than Half of Americans Blame Global Warming on Human Activity; Over One Quarter Do Not Think Global Warming Is Happening at All
In the Debate over Cap and Trade:
Job Creation Trumps Higher Utility Bills -
Presidential Approval Slips Below 50% As Ratings of Obama's Handling of Various Issues Fall Across the Board
Democratic Party Declines in Favorability As Republican Party Recoups
-
Ipsos Launches "3D" Gaming Practice to Address the Three Key Dimensions of Game Franchise Success: Gamer Understanding, Game Development, and Game Marketing
Global Market Research Leader Integrates Extensive Gaming Experience and Research Toolbox for Gaming Sector
-
Santa's Not Getting Much Sleep This Holiday Season As One Half (49%) of Americans Get 6 Hours or Less of Sleep The Night Before Gifts are Exchanged
Two In Three (66%) Parents with Kids in the Home Get 6 Hours or Less of Sleep, With 17% Getting Less than 5 Hours
-
As Healthcare Reform Passes a Major Hurdle in the Senate, Americans Step Back to Assess the Plan
Number of Americans "Undecided" Leaps in Latest Ipsos Poll; One in Four Opposed to Healthcare Reform Say it Is Because Reforms Won't Go Far Enough
-
Food, Family, Football...and Naps!
When gathered for Thanksgiving festivities, six in ten (56%) Americans say someone typically nods off